Budget customer = Urgency + Affordability + Hope
Premium customer = Scarcity + Investment + Certainty
Same product, different pitch.
Save this, you will need it when selling your Clothing collection.
How to sell the same product to two different customers.
Budget-conscious customers buy on urgency, affordability, relatability and hope.
Premium / HNI customers buy on scarcity, investment, authority and certainty.
It’s the same product, but the sales pitch changes completely depending on who you’re selling to.