2.4
Our App may contain links to third party websites or applications. The inclusion or exclusion of the
link does not imply any endorsement by Public of the website, the website's provider, or the
information on the website. You agree and understand that privacy policies of these websites are not
under Our control. Public does not make any representations concerning the privacy practices or
policies of such third parties or terms of use of such websites, nor does Public guarantee the accuracy,
integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos,
messages or other materials available on such websites. You understand that once You leave Our
servers, use of any information You provide shall be governed by the privacy policy of the operator
of the site used by you. Hence, Public encourages the User to read the privacy policies of each such
website and the User understands that its solely such third party who is responsible to the User in
this regard.
3.
USE AND PURPOSE OF COLLECTING PERSONAL INFORMATION INCLUDING
SPDI
3.1
The information collected from you including SPDI is used to ensure services with respect to the
App are presented to You in the most effective manner, to carry out our obligations to You, and
to communicate with You. The said communication can either be by calls, text or emails and for
purposes which include transactional, service, or promotional calls or messages.
3.2
In general, We use Our best efforts to use, disclose or transfer information in aggregate form (so that
no individual user is identified). However, we may use your Personal Information including SPDI for
the following purposes:
(i) To build up marketing profiles;
(ii) To aid strategic development, data collection and business analytics;
(iii) To manage our relationship with advertisers and partners;
(iv) To enable us to provide the App through the use of appropriate technological services;
(v) To moderate content on the App in accordance with the terms of the relevant policies;
(vi) To audit usage of the App; and
(vii) To enhance user experience in relation to the App (“collectively, “Permitted Use”).
4.
DISCLOSURE, STORAGE AND TRANSFER OF PERSONAL INFORMATION
INCLUDING SPDI
4.1
We do not disclose or transfer Your Personal Information including SPDI to any third parties other
than to the Public’s affiliates and third-party service providers, who may or may not be located in
India. When we disclose Personal Information including SPDI to any of the foregoing third parties,
we make appropriate arrangements to restrict further disclosure. When we transfer Your Personal
Information to such affiliates and third parties, including Our affiliates and third parties situated
outside India, We enter into appropriate contractual arrangements to ensure that they maintain
similar levels of data protection as We would.
4.2
No User information is rented or sold to any third party.
4.3
Please note that information provided by You, including Personal Information, would be retained by
Us in our servers which may be situated outside India, as long as necessary for Permitted Use and/or
as required by applicable laws. However, We will not retain the SPDI for longer than is required for
the purposes for which the information may lawfully be used or is otherwise required under any other
law for the time being in force.
4.4
In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer,
asset sale, or sale or disposition of all or any portion of our business, including in connection with
any bankruptcy or similar proceedings, We may transfer any and all Personal Information including