As per ‘𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬’, Influencers should ‘𝐫𝐞𝐯𝐢𝐞𝐰’ and ‘𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞’ the products and services before endorsing them. #influencersmarketing #endorsements #productmarketing