This is exactly what a brand should do. A brand should have one official Instagram handle.
Just because someone opens a franchise in another location doesn’t mean they should be allowed to create a separate Instagram account for that franchise. The franchisee can manage the local operations and marketing, but the brand’s social media identity should remain centralized.
So, whether it’s a franchise owner or anyone else representing the brand, there should ideally be one official Instagram account for the entire brand, as per standard industry practice.
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Mahesana City, Mahesana | Aug 23, 2026