All direct selling entities must comply with The Consumer Protection Direct Selling Rules 2021 to safeguard consumers from mis-selling of products and services. <nis:link nis:type=tag nis:id=directselling nis:value=directselling nis:enabled=true nis:link/> <nis:link nis:type=tag nis:id=consumerprotection nis:value=consumerprotection nis:enabled=true nis:link/>